HEY, I’M BREE.
BUSINESS BUILDER // WORLD TRAVELLER // WANNABE DOG MUM // TYPE A // TAURUS // OAT LATTE LOVER
Floristry, for me, started with bouquet photos in front of a crumpled sheet hanging from my wardrobe, wondering if anyone would ever pay real money for anything I was creating. Freshly redundant from my world‑travel corporate job at Google, my confidence was on the floor, and starting a floristry business felt like a risky little idea I wasn’t sure I was qualified to pursue.
At the time, I didn’t take myself or my business seriously. I’d post cute bouquet pics, say yes to anything that came my way, throw out random discounts and then wonder why it all still felt… small. Eventually, I drew a line in the sand and decided to treat floristry like a real business, not just a “cute” creative outlet - because the truth is, I was all in. Returning to corporate life was not an option. I'd found my passion, and that’s when April & Fritz Floral Design was born.
I taught myself how to price properly, sell without cringing, design a client journey that actually made sense, and stretch my comfort zone instead of hiding behind “I’m still figuring it out.” One decision at a time, the girl with the sheet‑backdrop photos became the florist behind April & Fritz, booking $15k brides, working dream weddings, and building a six‑figure business.
As April & Fritz grew, my DMs filled with florists asking how to raise their prices without scaring clients off, stop saying yes to under‑budget weddings “for the portfolio,” hit send on quotes without wanting to throw up, and finally stop riding the feast‑or‑famine cycle of enquiries, all‑nighters, and quiet months that made them question if they should just get a “real job” again. That’s when it clicked - my work wasn’t just about arranging flowers anymore. It was about helping other florists build the kind of business I wished I’d had a roadmap for.
And that's why this corner of the internet exists. For florists just like you so you don’t have to piece it all together alone. You bring the eye for design, the obsession with flowers, and the vision that won’t leave you alone - and you’ll be met with strategy, mindset, and honest support to turn it into a business that looks good on the outside and feels solid on the inside, from your first paid bouquet to fully booked seasons and beyond.
I’VE HELPED MY CLIENTS SEE RESULTS LIKE…
THE FACTS
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You start a floristry business thinking you’ll be playing with flowers all day. Then it’s quotes, invoices, timelines, moodboards, last‑minute changes, chasing payments, fixing problems you didn’t cause, learning how to talk about money without wanting to disappear and so much more. Somewhere in there, you change. In the best way. You back your style, you say no when it’s not a fit, you stop apologising for your prices, and you keep going even when it’s crickets. That’s the part no one tells you about: it's not just about building a business - it's about building yourself along the way.
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The florists who are hungry for it. The women who are done treating their business like a cute side thing and are ready to back their big, beautiful dream in all the ways that actually matter. They’re ambitious but self-aware - they want strategy, they want accountability, and they’re not scared of honest feedback if it gets them where they want to go faster. They don’t just talk about change, they show up for it. They put in the work, take the uncomfortable action, and keep going when it would be easier to hide. Those are my people.
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I backpacked around Europe and lived in London for a while, and honestly, it ruined me in the best way. Cheap flights, new cities every weekend, too many Aperols, and one‑hour commutes to Paris. Give me cobblestone streets, a pastry, and a day to wander and I’m happy. There's something about the culture, history, and energy of Europe that makes me feel completely at home.
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Honestly, whatever makes zero nutritional sense and reminds me of living and travelling overseas. Some nights it’s gyros, some nights it’s curry, some nights it’s pizza - I’m not loyal, I rotate. My Uber Eats history shows I’m just here for carbs and nostalgia.
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My life is a movie. It's somewhere between pop, sad-girl bangers, and songs that make you feel strangely emotional in the best way. Basically: songs that let me romanticise my life and hype myself up.
LET'S GET TO WORK.
LET'S GET TO WORK.
free florist community
The Group Chat is the free space where florists actually get sh*t done. Weekly welcome parties, monthly Q&As, freelancing ops, and a rewards system that literally pays you in free trainings, plug-and-play resources, juicy discounts, and coaching moments just for showing up. If you’re ready to stop lurking, start asking for what you want, and grow a floristry business that moves, this is your corner of the internet.
signature courses & resources
Think of this as your floristry business HQ: strategy, systems, and mindset all in one place. You bring the floristry skills; the library gives you the trainings, templates, tools, and embodiment work to actually turn them into a profitable, sustainable business. Every resource is built so you’re not guessing what to do next – you’re following a clear path from “cute idea” to “I run this like a CEO.”
1:1 & group coaching
These are the rooms where “I know what I should do” turns into “I’m actually doing it.” In 1:1 and group coaching, we get inside your offers, pricing, sales process, content, and calendar together, making real-time decisions and edits so things shift now, not “one day.” If you want someone in it with you – holding you accountable, calling you forward, and keeping your business moving – this is where you plug in.
Featured On the blog
6 SIGNS YOU’RE READY TO WORK WITH A COACH
Screenshotting quotes, saving Reels, bingeing podcasts… and still not doing the thing? This post breaks down six signs you’re past the DIY stage and ready for real support. If you’re curious (or slightly called out), that’s your cue to dive in and read it.